We work with brands and authorised suppliers to responsibly distribute products across leading online markets.


ALFA Discounts is a UK-based e-commerce and distributions business focused on helping brands and wholesalers move inventory efficiently, transparently and at scale.We specialise in data-led decision-making, marketplace compliance and long-term supplier relationships - ensuring your products are represented professionally while reaching high-intent customers.

Product Distribution
We purchase products directly from brands and authorised wholesalers for resale across major UK online marketplaces.

Marketplace Optimisation
We ensure accurate listings, commercially competitive pricing aligned with marketplace norms and professional presentation aligned with marketplace best practices.

Data & Automation
We develop and use internal tools and systems to streamline product sourcing, inventory management and purchasing workflows - reducing manual processes and improving accuracy as we scale.

* Responsible resale - no race-to-the-bottom pricing* Clear communication and fast payment* Low operational burden for brands* Strong understanding of Amazon & marketplace rules* Scalable purchasing volumesWe aim to build repeat, long-term partnerships - not one-off transactions. We respect brand guidelines and existing channel strategies.
Alongside our core Amazon FBA distribution work, we continue to invest in internal tools and systems that improve sourcing, inventory management and operational efficiency.In time, this may evolve into:* Proprietary software or workflow tools* Practical data insights for partners* Carefully considered direct-to-consumer
or additional sales channelsWe remain focused on responsible marketplace participation and long-term value creation.

Work With UsIf you're a brand owner, distributor or authorised wholesaler interested in working with ALFA Discounts, we’d love to hear from you.
UK-based e-commerce businessEmail: [email protected]© ALFA Discounts Ltd. All rights reserved.